CP LAND Public Company Limited, a leader in real estate development in Thailand, has won the 'Marvel Award' at the TERRAHINT Brand Series 2024 seminar organized by TERRA BKK. This award is given to companies with a distinguished image as a challenger brand that can compete with market leaders. CP LAND achieved the highest Powerful Score Matrix across all categories, with a total score of 54% (above the average of 42%). Particularly in rural areas and major cities, the organization was voted as the "most trusted brand" and "most familiar brand" among challenger brands.

Ms. Sasinan Allmand, Strategic Marketing and Corporate Communications Director of CP LAND, expressed, "We are very pleased and honored to receive the 'Marvel Award', which reflects our clear strategic plan and commitment to building a strong image. Over the past year, we have laid the foundation for a brand that connects people through happiness, creating a beloved brand through strategies that offer new experiences, such as the campaign ‘Finding Happiness, Finding This, Finding That’ that utilizes Dynamic Experiential Marketing Strategy to send a caravan of music traveling across Thailand to create joy and memorable experiences for consumers. This year, CP LAND has made a significant impact by launching Mr. James Jirayu Tangsrisuk as the new brand ambassador, a young actor who has captured the hearts of Thai people nationwide with his bright personality, positive energy, and approachability for all ages. Choosing Mr. James for this collaboration reflects CP LAND's goal of creating a vibrant, modern brand image that resonates more closely with the younger generation under the campaign 'True Happiness, Every Imagination', which aims to communicate our intention to create living spaces that meet every imagination and need of customers, whether it’s a dream home or a space to fulfill happiness at every stage of life. We are ready to make it a reality with residential projects that stand out for their modernity, designs that cater to every lifestyle, and strategically chosen locations to provide the best experiences for all our customers.

Additionally, we are seriously connecting our social projects, such as the 'Solar Cell For Life' initiative, which focuses on promoting clean energy, sustainability, and enhancing the quality of life in communities. This project reflects our intention to give back to the community and the environment. This achievement is a testament to the clear vision of the management team at CP LAND, which is a crucial foundation for brand building driven by creativity and a fully integrated approach across all marketing and communication efforts aligned in the same direction. We are committed to the fundamental philosophy of Quality for Every Life (Accessible Communities for Life) to create value and sustainability for communities and society, which in turn reflects back on the brand clearly," Ms. Sasinan stated.

The award results are based on the Real Estate The Most Powerful Brand 2024 research conducted by TERRA BKK, which has a Confidence Interval of 95% and a Standard Error of 0.05. CP LAND received the highest scores in all 7 categories: 1. Meeting needs, 2. Confidence in quality, 3. Distinctive brand, 4. Adaptability, 5. Familiarity with the brand, 6. A beloved brand, 7. Popular in Thailand, with a total score of 54%, significantly higher than the average of 42%. This award reflects the trust consumers have in the brand and reinforces CP LAND's success as a real estate brand committed to developing quality and creating true value for every life.

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